Yesterday, a customer came in confessing that he was twenty minutes down the road home to Toronto when he realized he had forgotten to stop by our store before leaving. He turned around. Last weekend we had a group of Torontonians come by. Immigrants from Russia, they were in town to see the historic Welland Canal. We also have people coming in regularly for family in Toronto because they can’t find products at home.
These incidents got me thinking about this shift. I grew up just outside of Toronto. In those days, we often traveled to “the city” to purchase products not available in our moderately large city. Now people travel to outside the city to shop. Why?
Most certainly, internet has changed the environment. Well maintained websites allow businesses in smaller communities to connect with customers on a provincial and even broader level. But I think there are also other…
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